While Rolex’s Style and design language hasn’t improved much after some time, it's got developed fairly. The Mercedes arms came soon right after the first’s debut (although it seems as when they’ve usually been there), and today’s Subs boast COSC-Licensed movements and several proprietary elements. Ultra-specialized niche brands for instance https://www.watchesworld.com/from-sean-to-daniel-tracing-the-evolution-of-james-bonds-iconic-watch-collection/